Author: cordene

New Year, New you? Is it time to rebrand?

We have come to the end of January – and can you believe that contrary to every effort you made to be better, do better and perform better… you have already slipped back into some of the habits that you had last year. Not just in your personal life, but in business too. Is it […]

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What is Competitive Advantage and How Do You Use It?

Competitive Advantage – the goal every business chases. But we forget that it is only temporary – competitive advantage only lasts as long as it takes your competitor to offer something better or cheaper than you. Find out what competitive advantage is, what the sources are and how you can maintain it.

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Digital Disruption: So, what is the big deal?

Digital disruption – yes, I struggle with it: the moment I think I have the hang of it, I listen to a talk that makes me realise that I know less than Jon Snow. I was fortunate enough to attend a talk by Professor John Deighton from Harvard Business School last week at UCT Graduate […]

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